Imagine you are traveling through an unfamiliar city looking for a place to eat. Using your phone, you find a restaurant on Google and click their website — but the menu is a PDF that is unreadable and doesn’t fit on the phone screen. What happens? You go back to Google and look for another spot to eat with a working website.
Or another scenario: The director of purchasing for a large manufacturing firm is waiting for a doctor’s appointment one Saturday morning. She uses the free time to search on her phone for a different supplier for a $500,000 per year part. She finds herself at a website that could be the right fit, but the home page menu is so complicated she can’t navigate the site easily to obtain the information she needs. She continues to search and soon saves a competitor’s website for further research when she gets back to her office.
The purpose of these two basic scenarios: No matter what category of business you’re in, no matter how large, how little, or what type of customer you serve, having a mobile-friendly website is crucial.
The accompanying resource presents remarkable advice and insights for maintaining a mobile site that draws in customers, captures their attention, and compels them to engage with your company. It provides an overview of the significant differences between mobile and desktop website design and then delves into more specific detail on advanced techniques a business can use to obtain an important competitive edge. The knowledge is beneficial for any startup or an established organization that wants to boost traffic and conversions on its mobile website.
In addition to the obvious usefulness of a mobile-friendly site for keeping clients and prospects happy, teams should realize how powerful mobile-friendly website design is for SEO (search engine optimization). Several years ago, Google started to factor mobile-friendliness into its ranking algorithm, and the influence is expanding. Google is smart to do this, because more and more of its search engine users are utilizing mobile devices, particularly for local searches. Google does not want to support bad mobile websites in its search results and frustrate its users — and you can expect rankings to rely on mobile-friendliness more and more as time goes on and Internet access via mobile devices continues to become more popular.
For more insights about building a mobile-friendly website, please continue reading.