Social media has been one of the vast influencers in our day to day life these days. That has assumed an enormous importance in almost every facet of our lives, and the recruitment arena is not an excluded either. As per a recent report, more than 92 percent of the recruiters have been using social media as an essential channel for that purpose. If you do not want to fall behind in the face of the competition and surge ahead in being able to get access to the top talent pool, it is quite essential to check out a few social media recruitment strategies to bring home the best possible quality to your organization.
Best social media recruiting strategies you need to employ in 2020
Having understood the importance of social media in our day to day life in general, and recruitment scenario in particular, it would be a wise decision to rely upon a few key strategies to achieve the best possible results.
Improve your online reputation
Online reputation or an employee branding is indeed the key to achieve the best results. Millennials tend to research into your organization and its popularity through the online analysis. Having a robust online presence and reputation can be the key to achieving the perfect results.
In addition to offering an insight into what corporate values your company stands for, you are also expected to share an emotional connection that your potential candidates can relate to. Yet another important aspect is to establish yourself as the authority in your field.
Use Live streaming services
That can be an excellent option to get hold of the passive candidates. In fact, social media recruitment in itself is a unique platform for attracting passive candidates and evolving interest in their minds about your organization as a whole.
Services like Periscope can work wonderfully if you want to provide the potential candidates with an inside view of your company culture. You can create content that goes well with the right set of people. You can plan videos and live streaming for the target audience you are looking fpr.
Opt for an integration with multiple social media platforms
While LinkedIn has been a strong performer when it comes to the best professional social media service, there are a few other channels that would provide you access to a crucial communication.
Choosing a good ATS software should be one of the practical steps in getting access to a wonderful performance standard. In fact, a perfect synergy between multiple social media platforms can come quite handy in leveraging the benefits offered by each of those networks. The choice of the platform would be more practical if you are relying upon the right platform as per your target audience. Software developers, for instance, can be found on GitHub and StackOverflow. Implement the use of such niche networks as well.
Let your existing employees chip in
Social media is all about maximizing your reach and spreading the word about your presence. Making your existing employees a part of your recruitment strategy can be one of the excellent options you would want to focus on.
The experts in your organization can be the right ones to use in this scenario. They can share a recruitment ad or requirement on their personal profiles. That way, you would be able to attract more candidates. Make sure you create an excellent social media approach and opt for creating a wonderful synergy.
Build a community
Building a community of like-minded people can be one of the excellent options. That way, you would be able to give them something to rely upon and engage with. This can further help you move ahead with respect to building your online reputation.
Make sure that the communication is two way, and there is enough conversation and something to discuss upon. Providing direct message to the people and members, and opting for the right members to become a part of your talent pool and offering the benefits and potential opportunities to the members of the community.
Those were a few exciting options that can help you make the perfect use of social media to improve and enhance the recruitment performance of your organization. Building a social media presence cannot happen in one day. You need to be persistent with your efforts, and that can help you in a meaningful manner.