There are many reasons that one would want to create a website. Whether it is for your business or to make an online presence, a website is something that you do want to have in this day and time. A website is able to provide information like your identity, your work area, etc. while giving you a platform for doing basically anything. From blogging to providing your services to everyone. Although it is great to have a website, a bad-looking one might do the opposite of what you intended to do.
Many big organizations pay designers to design a website that depicts the aesthetic and the mood of the organization. A lot of thought goes into designing a website, and if everything is on point, it will attract a lot of audiences. Your profits will increase as they’ve never before. So, if you’re trying to create a website, and are stuck pondering over the design part of it, then you’ve come to the right place. Here are some things that you should keep in mind while designing your website.
The intent of the website
If your site doesn’t have a clear intent i.e what is it supposed to do, then no one will want to visit your website. Would you visit a website that doesn’t have a clear purpose and is just there for the sake of it? No, right? A website can be for blogging or for offering services, or it can provide an interface between the company and the customers. So, the first thing that you need to do is decide on a clear aim and list down all the things that you want your audience to access through the site.
Aside from clear intention, there is one other question that you should ask as well: what do you want to achieve by creating this website? You can achieve many purposes from a website but deciding on a specific one might give you an advantage as you can design the website according to it. Some purposes for creating a website can be:
- Describing expertise
- Building your reputation
- Generating leads
- Sales and aftercare
Visuals are crucial
Visuals are what make your website attractive. Visual hierarchy is most importantly done either by size, symbolism, contrast, shading, whitespace, typography, surface, or style. Here’s how you can use elements to ensure you have the best visuals:
Colors are great at depicting moods. They can impart messages and bring out passionate reactions. A company’s guidelines often include a color palette that a company follows. These colors are designed specifically to depict a company’s nature.
Typography is also a crucial part of designing a website. It orders consideration and fills in as the visual translation of the brand’s voice.
Any illustrations, including still photographs and videos, are part of imagery. Every imagery should express the brand image and its perception of business offerings.
Creating a website is difficult but if you keep in mind the things that we’ve mentioned, you will have a great-looking website on your hand. If you follow the analytics and apply search engine optimization techniques on it, it will be on top of Google’s search results in no time.