Videos are popular these days because they are an easy-to-digest format, which offers eyes a rest from the overabundance of textual information online. This is the reason why the world watches 1 billion hours of YouTube in a day.
People who have headed towards digital marketing’s career need to understand the importance of videos as advertising tools. This is not just because people may be interested in making great videos, but rather they will need to learn how to incorporate visual content into texts to remain competitive and enjoy the following benefits:
- Engage the Audience
The curiosity of mankind is the driving force of human progress, ingenuity, and development. People will always have the urge to know where, when, and how, so it would be necessary to put this trait in mind if you need to come up with engaging videos. To achieve this, you need to choose the most interesting bits of your videos and synthesize them right from the start.
You may also need to tweak your videos properly for all your posts. For you to enhance the engagement of videos, you need to analyze:
- Likes
- Total number of new subscribers
- Rate of audience retention
- Comments
- Build Trust
When it comes to driving conversations, trust needs to be your number one asset. Unlike other mediums, videos help entrepreneurs empathize with the things they see on the screen. Showing your clients better ways of simplifying their lives and overcoming obstacles proves that you understand their pain points.
Establishing trust helps customers commit to your services and products. While 82% of businesses believe their marketing campaign boosts return on investment (ROI), video marketing is not all about product and brand exposure. Fostering trusts is important to video marketing; to achieve that, you need to work with a videographer in London and create videos showcasing UGC (user-generated content).
- Boost Sales
Increasing the sales in your business solely depends on how you showcase your products. If you sell products online, it means clients will always be skeptical regarding what they are buying because they don’t have a chance of holding them in their hands before clicking the ‘buy’ button.
According to video marketing research, about 95% of buyers find videos helpful when buying items online. With shoppable interactive videos, individuals may buy directly from sellers and can allow you to include clickable links, which may take clients straight to the checkout page on your site. Hence, if customers see something which they like in the video, they may simply click and purchase products.
- Improve Visibility in Search Engines
For many years now, Google has been showing video thumbnails inside the organic search results. Having video thumbnails in Google search always means more clicks and higher brand visibility. With on-the-go and video search, video content has become important as clients can watch without interfering with their current activity.
Many people are also using YouTube. When uploading your content to YouTube, every traffic collected by videos will stay on the site. However, you should not limit yourself to YouTube alone; you should also use:
- Veoh
- Metacafe
- DailyMotion
- Vimeo
Final Thoughts!
Videos have been there for a long time, and video marketing is not a new thing. Everyone from large corporations to individual influencers has showered the internet with clips, which promote services, products, and personalities. With good videos, you can engage the audience, improve visibility, establish trust, and boost sales, just to name a few.
