Starting any business is not simple. Most entrepreneurs are forced to do on shoestring budgets. Plus, figuring how to promote their businesses with staffing and limited funds takes consistent reevaluations and focused effort.
For savvy entrepreneurs, it is very possible to promote their businesses and even grow them inexpensively and effectively. To help you achieve the same, the following best ways from the pros to promote your business:
1. Use an App
In the past few years, mobile apps have been exploding globally. By the end of 2022, there will be more than 4.2 billion smartphone users globally.
Because of this, there will also be an increased demand for apps among many small businesses and big firms.
Apart from delivering goods and services to customers, entrepreneurs use apps to get new customers and boost their ROI (return on investment) in various ways.
2. Consider Media Relations
Media relations, also regarded as PR, involves getting an article about you and your enterprise in publications and online websites.
Probably you have landed new contracts, appointed new individuals, and launched a new service or product that you will need to take advantage of PR.
As long as you appear in the right place, your target audience will see you. If you are running an engineering company, you can benefit from being seen in a trade publication.
3. Take Advantage of Social Media
With time, social media has become a must-have and more of a necessity to businesses. Social media platforms will enable you to actively engage, inform, and attract your followers.
Plus, it is totally free to set your business account on many social media platforms, making it among the most inexpensive ways to promote your business. But creating some paid posts and other kinds of social media ads may need investment.
4. Create Good Content
Apart from potential customers, Google also loves good content. There are several ways you can use to share information. This may include hosting podcasts, submitting articles, and blogging.
With this, you will gain authority as a professional and even get free traffic. You may also offer to be one of the guest bloggers for other complementary websites and get interviewed on podcasts.
You don’t necessarily have to create content yourself. You may hire a freelance writer, personal assistant, and graphic designer through sites such as Upwork. If you also run out of some ideas, you may always repurpose old content and give them a new spin.
5. Attend Networking Meetups or Events
Meetups, events, or expos are perfect places to expand your network and even get new customers. Search for business events and Google to have a list of all upcoming events.
Most events are free, and they usually attract clients, resellers, consultants, and distributors. You will be surprised to see the value you may get out of those events. So ensure you attend two or three events every year.
All of these ways are doable for typical business owners. However, there are some learning curves for several of them. If you have time to choose and pick one or two ways, begin with using an app and taking advantage of social media, such as Facebook and LinkedIn.