Whether you own a retail location, manage a warehouse distribution center or conduct business in another type of location, floor mats are a necessity. Custom logoed floor mats are even better. Here’s why.
Floor Mats Keep Your Employees and Customers Safe
Wet floors cause people to slip and fall. In the wholesale and retail trade industries, unexpected slips, trips and falls are the third most common cause of injury resulting in lost workdays. Injuries sustained in falls can also lead to lawsuits, with settlements in the millions of dollars. Be certain you have a high-quality floor mat at each location’s employee and public entrances to soak up the slippery rain, snow and ice that your guests inadvertently track in. Replace your floor mats before they become worn and ineffective.
Floor Mats Keep Your Location Clean
If there is one thing you cannot predict these days, it’s the weather. It’s dry and dusty where it should be raining, and it’s cold and rainy where people expect snow. Regardless of how the weather is behaving, one thing you can count on is that people will track the dirt, dust, rain, snow and salt into your store with them. You can either watch all those shoes and boots carry the dirty water, salt and mud into your business, or you can prudently maintain the cleanliness and safety of your establishment with high-quality floor mats to catch all that unwanted and potentially dangerous crud.
Floor Mats Alert Customers to Your Location
If your place of business is in a strip mall or other nondescript building with multiple tenants and look-alike entrances, you need logoed floor mats to inform customers that they are in the correct location. Today’s customers are multi-tasking as they walk from their cars to your entrance. Most likely their attention is being diverted, as they chat with their young children in tow, touch base with their employees or check their emails via their phones. And if your customers are millennials and younger, they almost certainly are posting to social media while walking. Since everyone is looking down, let your distracted patrons know they’ve come to the right place the minute they arrive at your door. Outdoor logoed mats made of durable berber fibers are weather-resistant and can remain outside all year in many climates.
Imprinted Floor Mats Can Be Marketing Tools
Imprinting capabilities have advanced tremendously since the days of plain black floor mats. Today, floor mats can be printed in full color and display your products in amazing detail to a captive audience. Ask your floor mat manufacturer about high-definition, computer-dyed floor mat options.
Thank Your Distributors
Your product’s distributors are your company’s lifeblood. If not for your distribution network, your merchandise would be sitting on your warehouse shelves, unsold. Often, distributorships are small, local operations with tight budgets. Furthermore, they can sell your competitors’ products just as easily as they sell yours.
Let your distributors know you appreciate their hard work by picking up the cost of some of their warehouse necessities. For example, their operations managers would certainly appreciate some new floor mats for their warehouse entrances, and cushioned, anti-fatigue mats for employees who are on their feet all day. When those floor mats are imprinted with your logo and contact information, they become a daily reminder to send their business your way.
Logoed floor mats are not optional. They are as necessary and expected as having your business name on your door, front window and the sign near the road. Invest in new custom floor mats today.
Author bio:- Josh Hensley is Director of Operations for Custom-Mats, with over seven years of experience. The company specializes in promotional advertising with custom floor mats and other products. He manages the day-to-day operations of the business including order processing and customer service.