As one of the dominant social media platforms, you cannot miss out on the opportunities Facebook offers your marketing strategy. Drawing one up can seem overwhelming, though. So here are some simple steps you can take in maximizing your business’s success on the social media giant.
Set Targets for Facebook Use
Without targets, no marketing strategy can get anywhere. And to help create a useful list, you need to establish two things: first, the possibilities that Facebook presents, and second what it is you actually want to achieve.
For example, the market research that Facebook makes available will not only help you improve the quality of your sales, but also give you a better idea of who your customers are. Equally, if you want to find more suitable employees then the same research can also help with that. And business growth always depends on making the right choices, something that the same knowledge and tailored marketing approach offered by Facebook better allows for. And on top of this, setting clear targets will give you an idea not only of your own progress, but of your competitors’ too.
Who is Stalking You?
One easy way of exploiting Facebook as a resource is by gaining a better understanding of who exactly is liking your page and seeing your posts. Facebook offers robust analytics that give you a breakdown of your current audience.
Be the “Network” in Social Network
Don’t forget that social media is all about interconnectivity. It should always be a priority of your marketing strategy to maintain a community for your audience. This ensures that your brand is always a part of the conversation, allowing greater transparency between your business and your customers.
One way of doing this is by establishing a dialogue through Facebook’s comment section. This is a way of increasing the level of communication with your customer base.
But to ensure the effectiveness of this part of your strategy, Engaged Media, a company specializing in social media strategy, recommends that you also ensure that your posts go live at the right times.
Content Control
On top of knowing when to post on Facebook is the equally important consideration of what to post. This should not be down to chance. When using Facebook, it is essential to be aware of what kinds of things your target audience wants to see.
Users generally prefer links to take them to more information rather than images and videos. Research like this is vital in honing your Facebook strategy.
What’s Your Ad Strategy?
Although buying advertising space on Facebook is easy, successfully using it can be anything but. About four million of those doing so have a click-rate of around 9%. Clearly, if you want to reap the rewards you expect by spending this money, you will need a well-thought-out strategy.
Good rules of thumb are to set limits on your advertising budget and keep content as relatable and new as possible.
Get the Gang Involved
Your employees’ word means a lot. Most customers feel closer to a brand when they can engage with people who actually work for it on a personal basis.
This includes the CEO just as much as everybody else, an important fact to consider when you remember that most people said they understand a company more when its CEO uses social media.
Ultimately, an effective Facebook marketing strategy will share many features with any other online marketing campaign but, importantly, it will also make good use of what Facebook itself has to offer. And as we have seen, Facebook can offer a lot.
