Chatbots, also called chat robots, have transformed the way consumers and businesses interact with one another. Relying on artificial intelligence, chatbots make it easy to answer and respond to queries, consumer questions, and also aids in providing information. Contrary to what many critics may believe, chatbots won’t eat into human jobs, but are instrumental in enhancing the way people work and businesses respond. In this post, we are sharing a few smart ideas that can be used to grow businesses with the best AI chatbot.
- Reap the benefits of chatbot marketing
Ever heard of something called chat blasting? This is basically a form of chatbot marketing that allows businesses to send messages to numerous contacts at the same time via Facebook Messenger. Messages can be scheduled in advance like done in case of email marketing, or can be sent in real time. With chatbot marketing, it is easier to use Facebook to good effects.
- Enhance your consumer engagement
Yours is a small business that doesn’t have the resources to hire an in-house team for consumer queries and customer care. While you may still need to have humans to handle some of the complicated questions and certain situations, you can rely on chatbots to enhance user experience. Chatbots are capable of learning through AI, so frequent and regular responses can be automated, as required.
- Share your updates and information
Chatbots can be used effectively for sharing news, information, product launches and much more. This form of marketing is more direct and has a better chance of being noticed, rather than a standard newsletter. Updates and information shared on chatbots can be enhanced and customized, as required, which is an additional advantage.
- Use chatbots for surveys
Another great idea that works is using chatbots for surveys. There are all kinds of surveys that can be conducted on a chatbot, and you can choose to give your consumers the choice to take part in a survey. Typically, surveys are considered to be boring, but on a chatbot, the process is much more engaging, and let’s say a consumer doesn’t want to answer your questions, chatbot will be respectful of that, rather than coming up with frequent popups.
- Create your exclusive club
Consumers love to be a part of VIP clubs and get exclusive offers and deals. Chatbots can be used to offer insider details to consumers, and that could simply take the experience of selected consumers to the next level. Keep in mind that the experience has to be personalized, so you have to ensure that these messages and information look more than just a promotion.
There are various options to choose from, but an AI chatbot is the next big thing for any business, regardless of the niche and industry. Review what a chatbot can offer and take a call accordingly. If you are smart enough, you can make the most of chatbots for growing your business and changing the way consumers think of your brand.