Have you ever wondered how to increase your ecommerce revenue with a low budget? Email marketing is the answer. While you may not be a stranger to email marketing, you may not be taking it as seriously as you need to or doing a good job of it. Sometimes you need to hire a professional ecommerce email marketing agency to run your store’s email marketing, but if you’re a small business owner, you can begin inhouse.
Here are the first steps you’ll need to follow to get started with your Email Marketing strategy and boost your store revenue:
- Select an email platform
The first thing you need to do and you might find yourself investing some time on research to decide the one that works the best for you and your store, is deciding the email platform you’ll be using to begin your ecommerce integration.
Wondering which email platform wins the Klaviyo VS Mailchimp battle? While the jury is still out on this one, both these email platforms allow you to send emails to a large number of people as well as automated responses to promote, announce or engage with your potential clients. We’ll now enlist some of the most popular and user friendly so you can decide the one that works best for your email marketing intentions:
- Klaviyo
- Mailchimp
- SendinBlue
- ConvertKit
- Campaign Monitor
- Hubspot
You can find more of them while doing your research and evaluating the options. We highly recommend you to choose the one that can easily integrate to your ecommerce platform and API services so you don’t need any developer to get their hands on everytime.
Another thing to take in consideration is that the platform support is reachable, responsive and kind to help you when you have any doubts or need help with anything that comes up.
- Create a Signup form and start creating your audience
Your email marketing depends big time on your list so you need to think of a strategy to grow an email list as part of your marketing efforts. This is great, if you think about it, the people that give you their personal information are actually interested in your brand and potential buyers or even better previous clients willing to purchase for a second time or recommend your store.
Create an Opt-In form to collect data from your audience in exchange for something, most stores offer exclusive content, newsletters or early access to promos and if you want to be even more persuasive, you can even offer a % off or free shipping when they subscribe.
Once you’ve created your Signup form you can start segmenting your audience depending on the information you collected, their behavior and interactions with your emails:
- Demographics
- Geographic area
- Engagement
- Property Tags
- Amount of purchases
These are just some examples on how you can separate your list, as you become more familiar with the email strategy you’ll find new ideas to personalize and perfect your segments.
- Plan and develop a Marketing Strategy
The next step is to create the content you’ll be sending to your subscribers, you’ll need both: Copy & Design. Keep in mind that the content you send should add some value to your audience. To do this It’s important to understand the difference between the types of emails we can send through email marketing.
- Transactional:
These types of emails are the ones that occur only one time after a transaction between your store and the customer has happened, such as: signup (opt-in), purchase (confirmation email), canceled order or other notification.
- Newsletter:
The most known. Newsletters are usually used to send promotions, success stories, announcements, offers or valuable content related to your brand or products to engage and convert.
- Behavioral:
These ones are usually triggered by an action and are more commonly known as Flow Emails: Welcome Flow, Cart Abandon Flow, Post Purchase Flow and more. There’s a lot of things that can be done with these types of emails. t all depends on your goal, your niche and their behavior, the segments created and the data you’re collecting from your list.
Structure and organization is highly recommended, you can create a Monthly Calendar so you can keep track of the campaigns to come and extra notes.
- Test and Track
Last but not least don’t forget AB testing. Once you have all set, you are ready to begin the analysis of the data received from the campaigns & flows and in order to optimize these numbers it’s important to test some aspects of your emails that can give you a lot of insight of what your audience is expecting. Some of the things you can test are:
- Sending time
- Segments
- Subject line
- Copy
- Call-to-action (CTA)
- Sender
The marketing strategies for your online business should always include Email Marketing to boost your store sales, as time passes by and your list grows you’ll be able to create more complex Flows and Personalized Emails to engage with your list.
