In today’s competitive business landscape, links play a crucial role in driving traffic via search engines. However, what you do with them can either make or break your success.
For some brands, bypassing search engine guidelines using black hat techniques drives fast results within a short period. However, this backlink strategy hurts your long-term SEO more than it can help. The right approach, white hat techniques, maintains the integrity of your site while boosting your search rankings.
Whether you’re a novice or experienced SEO professional, you can’t argue that natural link building is the best backlink strategy.
What is natural link building?
Generally, natural link building involves the generation of links naturally through guest posts or user-generated content. The goal behind natural link building is to create high-quality and valuable content, tempting other users to link your site within their content.
Natural link building saves time and energy, and by accumulating more natural links, you can easily strengthen your position on SERPs. However, to further boost your rankings, combine natural link building with other link building techniques.
Benefits of natural link building
Natural link building offers numerous benefits, including:
• Industry recognition
• Improved traffic and increased brand visibility
• Building relationships
• Credibility
Now that you understand the natural link building process, let’s look at some link building strategies you should know.
1. Content marketing
Blogging is the most common and easiest way to build links for your site. However, you need to create content worth sharing to improve your ranking. People will naturally link your site if you provide evergreen content that’s “fresh” and continually relevant.
2. Using resource pages
Almost everyone uses resource pages to find tips, tools, PDFs, and downloadable content on a wide range of topics and issues. You can easily drive this traffic to your site by posting valuable content, boosting your site’s ranking on Google. Remember, your content must provide answers and solutions to problems.
Alternatively, if you can, convince the resource page owner to post your links, doubling your impact.
3. Social media platform
For many, quality link building costs an arm and a leg. But, with social media platforms, this isn’t the case. You can use your business social media profiles to share links to your site without spending anything.
Instagram, for instance, gives you one field to add a link; in your bio. On LinkedIn, you can add three links, but on Twitter, you can only add two; in the website section and your bio.
4. Reddit and Quora
Many people underestimate the importance of Reddit and Quora in natural link building. You can use Reddit to share knowledge or answer questions relating to your industry or field while occasionally dropping links that help you and your target audience. Other Redditors might find your content engaging and share it widely.
The same applies to Quora. Find questions relating to your products/services or industry and provide a valuable answer with a link.
The Bottom Line
The best backlink strategy doesn’t always revolve around cold emails and guest posting. By combining natural link building with other backlink building services, you can strengthen your position on Google.