Business

How to encourage your customers to leave reviews for your business

It’s the age of the customer. Consumers have more power than ever before, and it’s important that you use this to your advantage. One way to do that is by encouraging customers to leave reviews for your business—but how do you get them to do that? We’ll walk through some tips on how to encourage your customers to leave reviews for you.

Ask for reviews at a good point in the customer journey

You can ask your customers to leave a review at a good point in their customer journey.

  • When they are happy with your service, they are more likely, to be honest, and leave a positive review. For example, if your customer is happy with the product they purchased from you and it was delivered on time as promised, ask them for a review after delivery.
  • Suppose an issue with the product or service has caused unhappiness for the customer (such as poor quality). In that case, asking for feedback at this point will give you an opportunity to resolve any issues before it’s too late and lead to negative reviews. In this scenario, asking for feedback after delivery could be especially useful because it gives you a chance to fix any problems before the customer has had time to contact other businesses about their experience with yours – which may damage your reputation even further.

Make it as easy as possible for customers to leave you a review

The first step to encouraging customers to leave you reviews is making it as easy as possible for them to do so.

You should have a link on your website that takes the customer directly to the page where they can leave a review—and the same goes for Google, Yelp, and any other review sites that you want your customers to use.

Don’t make them hunt for it. Instead, put it front-and-center on every page of your website where people might see it. Don’t assume that people know what you want—make sure there are no barriers between those who want to give feedback and those who need it.

Follow up your request with a thank you

Thank your customers for taking the time to leave you a review. This is an opportunity to show them that you care about their experience and want to improve it. Follow up by asking for more reviews, ratings on a scale of 1-5, suggestions for improvement, or referrals.

Decline gracefully if someone says no to reviewing your business

If you ask someone to review your business and they decline, don’t take it personally. They may be busy or have forgotten you asked them in the first place. Most people are happy to share their experiences with businesses they like on sites like Yelp and Google Reviews, but if someone says no, respect their decision.

Respond to reviews to engage with your customers

Your customers want to know you care. They want to feel heard, and Google is no exception. That’s why responding to reviews on Google is critical if you want to boost your reputation online. To make sure you’re getting the most out of this opportunity, make sure your responses are timely and relevant—and don’t forget to respond both positively and negatively (but only when necessary). If you do get negative reviews, you can not remove them directly and have to report them to Google instead. But what happens when you report a google review? Google then decides whether the review is legitimate and should be removed or not.

Conclusion

There are many ways to acquire reviews for your business. But the most important thing is that you start asking! You may need to research how your customers prefer to leave their reviews and then figure out how best to reach them. If you can’t get in touch with any of your customers directly, there are still plenty of options, such as sending them a link via email or social media or leaving reviews on third-party sites.

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