by Alex Schnee
As virtual events become more popular, knowing how to attract and covert potential attendees is essential. One of the best ways you can do this is with a quality landing page. Not only can it convince those who might be on the fence about signing up for your event, but it can also provide them the information they need to attend.
Here are the elements you will likely need in order to create a landing page that satisfies registrants to your event.
Include all information
While you won’t want to include the link to attend the event, you will want to include almost everything else. This means the time that you expect attendees to show up (especially if it is different than the time of the actual event), which platform they can expect it on, and more. Providing this information gives attendees the assurance that you are running a quality event and that they will get what they want out of the experience.
Have a quality design
Your landing page doesn’t have to win any awards, but it should reflect the quality of your event and offer easy access to the information you are posting. If you plan on using a lot of text, try to mix it up with some graphics or whitespace so it is easier to read. Likewise, you might need to provide more written content depending on what type of event you are hosting. If it takes place over the course of several days and includes panels, then you might want to consider including speaker bios, additional meet-up events, and more.
Incorporate easy checkout
If your checkout process doesn’t go smoothly, then you can end up with a whole bunch of people making it to your cart and abandoning it. You’ll also want to take a look into which type of payment processing you will use. Some like Eventbrite WordPress plugins actually end up causing more issues for your site than running a redirect to a separate page on another platform. On the other hand, you might want them to stay on your site in order to gain better metrics. Much of it depends on what you are looking for and what is easiest for your customers.
Provide confirmation
Of course, you’re also going to want to alert customers that their purchase has gone through. Some payment processing software will do this automatically, but you’ll also want to make sure to follow up with the information they need to join the event through email, as well. It’s easy to lose a webpage, and this additional info can increase the likelihood that attendees will show up to the event as planned.
In summary
Your landing page can often be your biggest selling point when it comes to putting together an online event. With the right elements in place, you have a greater chance of getting people to sign up in the first place, and fewer problems when it comes to the checkout process overall.
