Generation Z relies on social media to express themselves and foster connections. The live social discovery app Yubo helps Gen Z engage with the world and learn about themselves through real-time interactions.
A Deloitte survey found that scrolling social media is one of Gen Z’s favorite free time activities—only 10% like watching TV or movies to relax, while 11% choose social media. Yubo allows Gen Z to expand their social circles and meet new friends worldwide.
Yubo offers virtual hangouts. Users can join unlimited livestreams or host their own with up to 10 participants. Thousands of livestreams happen daily for users to join.
According to social researcher Claire Madden, there’s a slight separation between online and offline for Gen Z. They find it easier to communicate on social media than face-to-face. Frequent online interactions help them connect.
Since Gen Z’s identity is tied to social media, it drives their continued engagement. Madden’s study found some Gen Z users are desensitized to real life due to constant social media immersion.
Unlike sites focused on existing connections, Yubo helps users make new friends. Eliminating follows and likes enables authentic connections free from performance pressure. The app is easy to use, with profile filtering and swiping features.
Yubo believes “authentic connections are essential to a happier, more connected world.” Fostering a sense of community helps promote genuine connections beyond surface-level.
Yubo founders Sacha Lazimi, Jérémie Aouate, and Arthur Patora wanted to create a digital surface levelng the best real-life interactions. Since launching in 2015, Yubo has prioritized people over content, genuine connections over followers, and real-time interactions over likes.
Users control the content they view. Yubo provides an environment that recognizes performance without compromising work-life balance and treats people equally, says former head of data science Marie Tran.
The app enables instant interactions with users currently online, eliminating wait times. “We’re all about real-time interactions,” says Patora. Yubo acts quickly on ideas, keeping things simple and testing quickly.
Yubo considers user safety a top priority, with prevention, detection, and moderation ensuring a safe experience. “It’s essential to make Yubo a safe place,” says Patora.
Yubo is available on Android and iOS. The live social discovery app lets those ready to go live make authentic connections beyond the constraints of traditional social media.
