The internet — a place where people are in one place and everywhere at the same time. And with 4.66 billion active internet users (and 5.6 billion internet searches), is your brand keeping up with the times? Word of mouth is a great way to begin, but as we all know by now, it’s worth investing in a reputable agency that could help take your online marketing campaign to greater heights.
For starters, here’s what you should consider when choosing the right digital marketing agency when in Auckland, or wherever you may be in NZ.
- Familiarise yourself with their offerings.
While a digital marketing agency may look and sound the same as another, it pays to take a closer look at the services they offer. Can they help you with Google Ads? Do they have packages for their SEO services? The agency you’ll be partnering with must be able to provide at least the basics: SEO, content creation, and analytics.
A top tip of the trade is to find an agency that can meet your multiple needs, as opposed to hiring separate ones which could be riskier and of course, costlier.
- Determine their level of expertise.
Surely, you wouldn’t want to end up with a digital agency that knows nothing about your industry. In finding a best-fit digital marketing agency, research their company history and always ask for their portfolio of clients plus the work they’ve done for each. Inquire about any particularly successful product or campaign launch they’ve done for both past and current clients, and what specific strategy they could use for your business based on its needs.
Furthermore, know what the size of the agency is. Bigger agencies don’t always generate quick and quality results — sometimes, smaller agencies deliver faster ROI, as they often have more time to get back to you for updates and can give a more tailored approach to your digital marketing campaign.
- Pick a Google Premier Partner.
Google remains the authority in search engine marketing, so it’s only natural that you partner with an agency that’s a Google Premier Partner.
A Google Ads Specialist that is also certified as a Google Premier Partner is better equipped with the tools, staff, and advertising spend needed to manage your Google Ads account; run retargeting campaigns on Google Display, and maintain consistently effective optimisation.
- Delve into the details and check their targeting capabilities.
Figuring out if a digital marketing agency is a match for your business can be quite tricky, and if there’s one thing we suggest you always do, it’s to take a closer look into the details. For SEO services, the agency should have the crucial elements for targeting, such as keyword selection and demographic targeting. After all, you have to know if they’d be able to advertise your brand to the right audience — if not, all efforts are simply futile.
Finding the Right Match
Choosing the right digital marketing agency in Auckland can be a bit tedious and confusing, but we guarantee that once you find the one that best fits your business, the results will be worth it. Investing in the right digital marketing agency not only boosts your online visibility, but also gives you more advantage in a fiercely competitive business landscape.
