So what is brand visibility? In business, it refers to the extent to which a company’s management or team of analysts can estimate future performance based on how much the brand is seen on different marketing channels. As an integral aspect of optimizing operations and gauging success, understanding the connection between visibility and CX is key. After all, well-designed content and paid advertising won’t make as big of an impact if the right audience isn’t seeing it.
There are many ways to measure brand visibility and doing so is critical in understanding the brand-audience relationship. Metrics commonly used to track visibility include website traffic, the percentage of ads seen by the intended recipient, engagement across social media, daily number of mentions and search engine rankings.
Want to learn more about the connection between visibility and customer experience? Check out the accompanying resource from Global Telecom Testing for further information.