If yours is a local company in Sydney that’s looking for online exposure, the first step is to decide on a marketing plan. No matter what you intend to sell or promote, SEO, or Search Engine Optimization should be a part of your marketing mix. In fact, it all starts with SEO, and that alone can change the way people perceive your brand. There are many companies for SEO in Sydney, but expectedly, not all are same. Instead of chasing the cheapest quote, it is wise to check for other details. Here are some things to consider while engaging an SEO specialist Sydney.
Don’t ask for estimate initially
The work process often distinguishes one SEO agency from others. Do not ask for an estimate right away, because that sends a signal that your business just wants to do SEO and has no interest in knowing the actual strategy. Instead, share what you expect from SEO. This could be something as simple as more traffic, or something advanced like lead generation. While you need an estimate, that should be your only reason to select a service.
Solid reputation matters
Check if the concerned SEO agency has a good name in local Sydney market. Check for independent feedback and reviews on Google, and find more on what kind of complaints, if any, exists against the service. You can also ask for references, and most agencies wouldn’t mind sharing the same with added aspects like case studies.
Discuss the start
How does the agency plan to start with SEO? While agencies may have different approaches to the job, the actual strategies and practices remain the same. Make sure that the agency offers a website audit, which allows you to understand the current SEO performance and design of the website. Sometimes, this may mean redesigning the existing website from scratch, before real work begins.
Find more on contract terms
Sometimes, SEO agencies may offer a low price, if you choose to sign up for a contract of one year or more. This may seem like a lucrative deal, but when you have never worked with a company, how can you expect them to perform as expected? Avoid a lock-in period with a new SEO company, if you can.
Check other details
You can consider asking a few basic questions to compare local agencies in Sydney-
- How long the company has been in business?
- What kind of additional services does the agency provide?
- Will they offer a comprehensive SEO plan with all practices in detail?
- Is the agency open to sharing case studies?
- Who will work on the project?
- How many years of collaborative work experience does the team have?
- Do they offer a manager for each client and project?
- Will they send monthly SEO reports?
- Can they come over to your office, if needed?
- What is their overall market standing in terms of feedback?
Ask these questions, and make sure that you are involved in the actual SEO work, so that you can share your inputs.
