Are webinars an important part of the business, but you’re exhausted from doing them in person? If you didn’t know, many of the most successful online company owners use webinars to create both sales and leads, but doing them frequently can be exhausting.
You probably have an idea of what webinar recording is. However, you don’t know how to start and make it an engaging one. Most recording webinar tips are a great way and bound to help businesses begin their recording journey effectively.
Let’s look at making that live webinar into a recorded one and interactive webinar content marketing.
1. Choosing the best webinar recording tool
Following the decision to record a webinar, the first thing you need to consider is to choose a screen recorder. Most webinar recording tools have the same features but look for one that allows you to record, share and export. On the other hand, several recording software is only compatible with certain operating systems, so make sure to find one fit for your works.
Moreover, most platforms are compatible with both Mac and Windows devices, so keep an eye out when exploring. Learn to pick one that will allow you to complete all of your tasks. If you need to share your screen or invite the audience to participate, make sure your software supports it.
2. Creating an attention-grabbing topic
By turning your live event into a recorded webinar, make sure to make the best out of it. Learn always to prioritize content over everything else. Webinars are attended by people who want to learn. As a result, you must ensure that you are providing subjects that they are interested in.
Here are few ideas on where you can find topics for your webinar, including:
- Competition – Examine your rivals to see any ideas or themes you can modify and create your webinar presentation version.
- FAQs – Keep an eye on your commonly asked questions page for subjects that your clients are looking for. Webinars are intended to have a call-to-action that serves to analyze your topic and what your audience wants.
- Google Analytics – You can choose a subject by looking at the most talked about and shared blog posts.
- Poll – You could also directly ask your audience for suggestions for subjects that they might find helpful.
3. Take time to plan and practice
This one of the most important tips before start recording, get some practice with the webinar software. Make sure you know how to record, upload, and post a video so you’ll be ready when it’s time to perform. Mastering the entire webinar’s motions will help with presentation and movement.
You can also assess your facial expressions, tone of voice, and effect of the lesson by replaying it. You’ll also have to deal with some technical issues. But, don’t worry if you don’t think you’ll have enough time to complete several test runs. Furthermore, record the portion you’re entirely uncertain of so you can focus on what needs to be improved.
4. Establish excellent audio and video quality
While most webinars include visual elements such as screen sharing and video editing effects, audio is way more important.
Here are some pointers to ensure the best possible audio and video quality:
- Background noise should be avoided, so make sure you decide where to conduct your webinar.
- Invest in a high-quality headset, microphone, and camera, then request that presenters and attendees do the same.
- To avoid problems on the day of the event, test the audio ahead of time.
- During the presentation, hosts and the presenter should be aware of sounds such as loud typing or shuffling papers.
5. Find a good speaker
In a webinar, there are three types of roles: attendees, presenters, and hosts. The host has the most power over the meeting: he can start and stop it, set a tone, manage the visuals, and mute. They are the ones who collect audience questions and distribute them to the panelists.
More than that, the person you chose to host the webinar should know both the subject matter and the technical side of operating it. If the host doesn’t know what they’re talking about, they won’t ask meaningful questions and regulate the conference properly.
6. Share the recorded webinar
Now that the webinar is over and you have a nice video file, you’re all set to share your recording. However, if you need some locations, here are some recommendations from your webinar platform used.
Website landing page
A landing page can gather valuable information about your webinar audiences, whether you’re using it as a solo direct content piece or as part of a campaign.
The most popular and effective way to promote webinars is via email, which will account for most signups. People communicating with email messages in their inbox is the key to this platform’s high registration rate.
On the other hand, trying to reach out to people who want to shop online, Facebook, youtube, and Instagram might be a good fit for your webinar.
Explore integrating a sample of your free webinar into a blog post about content marketing if your recording was about the subject.