Social media marketing for accountants
Social media might seem like a waste of time for an accounting firm, but in fact there are many opportunities that it presents. If you’re clever with your strategy, you can access audiences that may otherwise be difficult to target – and cement your business’ reputation as an authority in its sector. Here are 3 great reasons why social media marketing for accountants can be advantageous.
- Creating brand awareness
Getting customers is really hard if no-one knows who you are. Many accounting businesses rely on the knowledge that their target audience will sooner or later need their services, and only create a marketing strategy to secure business from those who are actively looking for an accountant. However, social media allows you to start making people aware of your brand long before they need you. Doing this means that when they do require accounting services, they’re already aware of your company and see it as one they can trust. Simply sharing blog content and creating paid adverts for specific audiences on social media can be enough to get the ball rolling.
- Building relationships
If you look at any successful business’ social media pages, you’ll find that they use them to interact with customers. Whether you like it or not, some customers will use your social platforms to ask questions, give feedback and raise issues – and being seen to be responsive to this in the public space can really help your reputation. Interacting with clients by providing basic customer service on your social pages, and by engaging them with questions, polls and more, can help to give your firm a personal touch that in turn enables you to build upon relationships with existing clients and potential customers. Creating loyalty is a big part of customer retention, so it’s worth putting the effort in.
- Making accounting accessible
For many of us, anything to do with accounting and finance is a bit of a mystery. The very thought of delving into the minutiae of tax returns, estate planning, or company finances for a start-up seems daunting – and that’s where you can help. With social posts, infographics, and other shareable content, you can make the basics of tax, probate, or bookkeeping seem a little more accessible – and this will pay dividends when the time comes for your audience to engage accountancy services. If people are turning to you for basic advice on a platform they use regularly – such as Facebook or LinkedIn, they’re more likely to come to you when they need a product or service that they need to pay for, since you’re already trustworthy in their eyes.
If the prospect of adding social media to your list of online marketing tasks seems a little intimidating, you can always engage the services of a specialist in digital marketing for accountants. A professional can devise a strategy and create content on your behalf, leaving you free to oversee the running of your business and keep your clients happy.