Customer acquisition today no longer relies on interruptive marketing techniques or bombarding customers with advertorial content. Even when you get leads from various channels and touchpoints of your business, you can’t just spam your customer with emails about your products and services. Such tactics don’t work anymore with the super-smart digitally savvy customers. It is the landscape where content marketing comes into the picture. Content marketing is a technique of acquiring customers via content-driven solutions. In simple words, content marketing’s focus is to provide solutions to the prospects by placing the right content at the right time in the right place.
This article details the top 10 forms of content that work for content marketing campaigns. Let us discuss them in detail:
10 Content Forms You Need For Content Marketing
Content marketing involves the creation of multiple layers of distinctive content forms. It requires content marketers to define, devise and deploy avenues for content creation and disbursement. You may be required to use various content writing tools to create SEO-optimized content or even hire a content writing service agency to help you in creating content with the best industry standards. The point is, content marketing is not a vague attempt at content framing and distribution. It has set principles, standard procedures, and best practices. You should adhere to them to reap the actual benefits.
Now let us analyze the content forms with a proven track record in the content marketing world:
- Demo Videos
Demo videos are one of the best content marketing strategies for the showcase of your product or services. People who do not want to read can prefer to see the video and know how the specific product is working. When the viewers see your product in a working condition, it places you as a trusted brand. Make the demo video convincing enough to remove any doubts of the viewer or prospective customer.
Example: A demo video by the CEO of Beauty Bakerie. The video provides instructions on how to use the brand’s new concealer, foundation, and makeup setting mist. Viewers will know just how easy it is to add to their daily beauty routine.
One of the great ways of content marketing is making a Terminology section on the website. You can explain the meaning of the terms used in your particular field. You can make a list of A-Z terms and explain each of them. It will help readers to understand the particular terms of your website itself-thus increasing the organic traffic of your website.
Example: A list of Content Marketing Terms such as Accessibility, Adwords, Affiliate Marketing, Banner ads, Content Strategy, Domain Authority, Flog, Hashtag, Inbound Link, Landing Pages, etc.
- Guest Posts by influencers
A Guest Post is content written and posted on someone else’s web properties. Introducing and explaining your brand by writing or recording content on other awesome resources in your industry will promote it to a new audience. It attracts traffic back to your website, boosts your domain authority, and increases your brand credibility and awareness. Guest posting on other websites with content like blog posts, webinars, podcasts, videos, etc., is an excellent way to expand your existing audience.
- Check Lists
Checklists are a type of worksheet that provides a list of things to do in a step-by-step process to achieve the desired outcome. These are the most helpful content for creating and promoting a small business. It provides a significant value for the target audience. The content presents a step-by-step method for solving a specific problem. It can also be formatted to fit your social media platforms.
- How-to Videos
How-to videos are Help and Support videos. These videos describe how to use a particular product, tool, service, option, etc. It describes the method or whole process. It is the classic educational tactic where you teach a reader how to solve a problem.
Review of the products and services can make a huge difference in building the customers. 87% of customers read reviews of the other users for local businesses (Brightlocal Research). The audience comes to know how it has helped to solve challenges and how it will help them. Ask your customers to help you promote your product or service by writing reviews.
Example: When Michael Hyatt rocked an excellent product review and testimonial for CoSchedule, they saw exceptional growth.
Testimonials are powerful tools in content marketing. Testimonials can help you boost clicks and conversions. It will promote your content or push your product or service to your customers. These are the words of your customer, a form of word of mouth. You can use these to inspire the interest of prospects in your company, products, or services. Testimonial content presents social proof for your target audience.
Example: Reviews of Restaurants, Entertainment, Shopping, Food, Nightlife, Services, and more.
- Entertainment (Viral content)
Viral videos spread across online platforms like a virus, capturing the attention of countless potential customers. To set viral video campaigns apart from the crowd using entertainment content is best. It will attract prospects and visitors to your business or website.
- Email marketing content
For a business that consistently has new products, updates, or information to share with readers, a regular email newsletter can be the main medium of digital content delivery. Email content has the best Return on Investment of content used by both B2B and B2C organizations. Emails are simple, concise, and generally short – making them pretty easy to create consistently.
Example: Sales team often sends a follow-up email immediately after a customer has shown his/her interest in the products or services listed on the website and submitted their email address.
- Inspirational Videos
Video content is very engaging. It is a result-oriented tool when it comes to potential buyers learning about a product. Inspirational videos are becoming more popular. These videos inspire the customer to purchase a specific product or service, thus enhancing sales. It also helps to generate good traffic on your website, as people get inspired to know more about the product or service and its pricing.
Example: The digital campaign Ziddi Hoon Main for Muscle Blaze inspires fitness freaks to continue their passion.
Content Marketing is a vast field. Its expansions and association are immense. There are many other types of content forms that work for content marketing apart from the ones discussed in this article. If you are looking for a content marketing approach, it is prudent to seek the services of a content writing agency that can help you create valuable content for your marketing campaigns.
Twinkle Jain is a freelance content contributor at Content Assistant. Content Assistant is a Content Writing Services Firm that provides all types of content solutions to all business verticals. Twinkle is a voracious reader and a focused content creator. She is an active listener, a poet, a painter, a curious soul.